![]() ![]() The great thing about Twitter lists is that, like I said, they can be made private, and the people you add to them will have no way of knowing they've been put on your list. Well, of course, you can use lists to keep an ear on what your competitors are talking about on Twitter. This will allow you to listen to their conversations at ease (you'd be surprised how many people working for the same company tweet at one another), not to mention that you will be able to easily tell what kind of people you have among your contacts. Would you like to mark it up that Brian and Melissa both work for this company X, and that Lisa and James are their partners from the UK? You can create Twitter lists with people who are closely connected in the business world. :) Of course, it's better to make this list private so that those not included into it don't get offended.īy the way, you could use Twitter lists to organize a #Monday #hugs onslaught or any other group activity that involves hand-picking relevant Twitter profiles. Once you #FF the right people, hit Delete and start building a new list for the week. How do you remember who to #FF this week? Well, you could use Twitter lists for that. Why do people create Twitter lists? SMM managers often use Twitter lists to keep their Twitter connections organized: for instance, one can create a list of industry influencers and "listen" to their tweets, or create lists for different segments of their Twitter contacts just to know who is who.Īt the same time, one could employ Twitter lists in a more ingenious manner: And, even though there are more sophisticated reputation management tools, the upgraded Twitter lists could be an easy, intuitive and - above all - a free way to accomplish the same. Needless to say, these changes present new online reputation management and social listening opportunities to social marketers. From now on, you can have up to 1,000 Twitter lists (as opposed to the 20 lists you were allowed previously) and each list can be up to 5,000 users long. Perhaps it's worth reminding that Twitter lists can be public (visible to everyone and searchable on Google) and private (visible only to you).īesides, Twitter recently expanded the number of lists one is allowed to have, as well as the number of accounts to add to a list. In this post, I'd like to talk about the benefits of using Twitter lists and some smart ways you can leverage them for marketing purposes.įirst thing first, from the horse's mouth straight, here are the rules by which to play when using Twitter lists. Unless it's your first day in Twitter, you probably know that the service lets one create self-compiled lists of Twitter accounts to follow, craft titles and descriptions for those lists, follow other people's lists, etc. ![]()
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